For Grocery
Built for multi-banner grocery.
Not adapted from SaaS.
Most BI tools were built for SaaS metrics and bent to fit retail. ORIGIN started with the grocer's data model, banner, store, channel, SKU, pricing zone, and worked outward. Every feature is shaped by the way grocery actually runs.
The Heritage Grocers Group banners on ORIGIN
Cardenas Markets
El Rancho Supermarkets
Tony's Fresh MarketEvery delivery channel, unified on one read
Instacart
DoorDash
Uber Eats
ShiptThe void
Six places grocery data breaks.
Every grocer hits these. We've built around them.
Every banner exports differently
Cardenas Markets, El Rancho Supermarkets, and Los Altos Ranch Market all run slightly different POS schemas. ORIGIN normalizes on connect, so executive views actually compare like-for-like.
Instacart numbers don't match yours
Different basket definitions, different fees, different timezones. We reconcile against your source-of-truth weekly close, so net revenue means net revenue.
Marketplace fees move silently
Instacart, DoorDash, Uber Eats, Shipt update fees and rules without notice. Our pipeline detects the drift in hours, not at quarter-close.
Shrink hides in fresh categories
Produce and meat shrink is a slow leak. Anomaly detection flags banner-by-banner variance against forecast inside the same shift.
Out-of-stocks misroute orders
Found rate variance across banners costs millions. ORIGIN surfaces low-fill SKUs by store before the dispatcher does.
Schema audits eat 30+ hours/week
Manual reconciliation across banners, channels, and pricing zones is the highest-paid copy-paste job in retail. ORIGIN automates that surface entirely.
How operators use it
The four moments that matter.
Workflow
Monday morning operator standup
Sub-minute refresh means yesterday's GMV, basket, and search conv are already trued up by 8 AM. The team starts the week on agreement, not reconciliation.
Workflow
Quarter-close finance review
Lineage on every metric down to source row. Auditors and finance see the same number through the same chain, no spreadsheet ping-pong.
Workflow
New banner onboard
14-day connect, normalize, ship. Add Tony's Fresh Market to the operating view without rebuilding dashboards. We model prod, not slides.
Workflow
Marketplace anomaly response
Tolen alerts when Instacart yellow-tag rules change basket conversion. Your category lead gets a chart and an answer before they refresh email.
Close the gaps
How ORIGIN helps you address every type of void.
Voids aren't just out-of-stock shelves. They're missed sales, undetected operational gaps, and supplier relationships running blind.
Sales voids
Identify which SKUs, banners, and channels are underperforming. Surface promotion lift vs. baseline, and flag cannibalization across banners before it compounds.
In-store voids
Track in-store traffic patterns, shelf compliance rates, and pick-up order fulfillment by store. Connect foot traffic to conversion and see which stores need operational attention.
B2B supplier voids
Share curated performance data with your CPG partners and vendors. Build supplier scorecards, automate retailer media reporting, and close the loop between shelf performance and purchase orders.
Customers
Multi-banner grocery, multi-channel reality.
Heritage Grocers Group, regional banners, c-store chains, specialty grocers. From West Coast to Chicago.
See ORIGIN on your banner.
30-minute walkthrough. We bring an Instacart + POS reconciliation using your own data.