All channels.
One system.
From raw feeds to decisions you can act on.
ORIGIN is the data platform grocery operators wish they had. Connect every banner, every channel, every POS, and ship clean, sub-minute analytics in days.
116
stores
6
channels unified
95%
image coverage
Heritage Grocers
Ecom GMV
$1.0M
↑ 28%
Transactions
20,344
↑ 11%
Basket
$51.46
↑ 6%
Operations · Weekly
Ecom GMV
$1.0M
↑ 28%
Image cov.
95%
↑ 0.4%
New cust.
+42%
vs LY
Master Portal
The dashboard your team actually opens at 8 AM Monday.
One operating picture across every banner, every channel, every POS. Built for grocery, refreshed every minute, queryable in plain English.
Ecom GMV
$1.0M
↑ 28% YoY
Avg basket
$51.46
↑ 6% YoY
Transactions
20,344
↑ 11% WoW
New customers
+42%
vs LY
Image coverage
95%
↑ 0.4% WoW
Instacart
$691K
↑ 43% YoY
DoorDash
$180K
↑ 5% YoY
Shipt
$5.2K
↑ 308% YoY
Cocina
$12.2K
↓ 8% YoY
SNAP / EBT
+12%
vs LY
Operations · Weekly trailing 12 months
Demo: sign in, explore Overview → Analytics → Operations.
The Heritage Grocers Group banners on ORIGIN
Cardenas Markets
El Rancho Supermarkets
Tony's Fresh MarketEvery delivery channel, unified on one read
Instacart
DoorDash
Uber Eats
ShiptOur Services
Everything your enterprise data needs
From raw ingestion to actionable insight, ORIGIN handles every step of the data intelligence pipeline with enterprise-grade precision.
Universal Data Ingestion
Connect any marketplace, platform, or data source. ORIGIN ingests raw, complex datasets from any format, no matter how messy.
- Multi-marketplace connector (Amazon, Instacart, Walmart+)
- Supports CSV, JSON, XML, API feeds
- Real-time and batch ingestion modes
AI-Powered Data Cleaning
Our intelligent pipeline normalizes, deduplicates, and structures your raw data in minutes, not days. Enterprise-grade accuracy at scale.
- Automated deduplication and normalization
- Smart field mapping and schema inference
- Audit trail for data governance compliance
BI Analytics & Reporting
Transform clean data into decision-ready dashboards. Track conversion rates, CTR, CPC, traffic patterns, and custom KPIs in real time.
- Interactive dashboards with drill-down capability
- Key metrics: CTR, CPC, conversion rates, traffic
- Exportable professional reports
Tolen AI Insights
Meet Tolen, your AI business advisor. It learns your business, surfaces hidden opportunities, and recommends the exact actions to drive growth.
- Natural language data Q&A
- Proactive error and anomaly detection
- Personalized tool and strategy recommendations
The Problem We Solve
BI is broken. ORIGIN fixes it.
Enterprise corporations face the same data challenges at every scale. We built ORIGIN specifically to eliminate them.
Industry Challenges
Data Quality & Governance
Inconsistent, inaccurate, or siloed data makes it impossible to generate trusted insights, leading to costly business decisions.
Low User Adoption
Only ~25% of employees actively use BI tools. Most are too complex, don't solve daily problems, and require data science expertise.
Cultural Resistance
BI is often treated as a one-time IT project rather than an ongoing business strategy, leaving insights disconnected from daily operations.
Technical & Cost Hurdles
High licensing costs, months-long implementations, and slow query performance on legacy BI platforms frustrate teams and drain budgets.
Skills Gap
Most organizations lack personnel who can translate complex raw data into clear, actionable business strategies without months of training.
The ORIGIN Way
Automated Data Governance
ORIGIN validates, normalizes, and audits every record. Full lineage tracking ensures you always know where your data came from and how it was transformed.
Intuitive, Actionable UX
ORIGIN is built for business users, not just data teams. Natural language queries, plain-English summaries, and one-click reports make insights accessible to everyone.
Continuous Intelligence Culture
Tolen AI surfaces relevant insights proactively, in Slack, email, or dashboard, building a culture where data-driven decisions happen naturally, every day.
Fast Deployment, Transparent Pricing
ORIGIN runs on our servers, no expensive infrastructure. Go from raw data to clean insights in minutes. Enterprise pricing with predictable costs at every tier.
AI-Augmented Expertise
Tolen AI acts as an on-demand data analyst. It explains findings in plain language, suggests next steps, and upskills your team over time through every interaction.
Ready to make every business decision data-backed?
Connect every banner, every channel, and every POS into one operating picture, updated every minute. See it on your own data in a 30-minute walkthrough.