About ORIGIN
Built by operators and data obsessives,
for the grocery aisle.
Five co-founders, five different angles on the same problem: grocery operators have been stitching together five tools to answer one question. We built the platform we always wished existed.
Who we are
5 things you should know about ORIGIN.
01
Grocery-first
We started with the grocer's data model, banner, store, channel, SKU, pricing zone, and worked outward. Nothing was adapted from SaaS.
02
5 co-founders
Operators, data scientists, engineers, and product leaders. Every angle of the grocery data problem is represented in our founding team.
03
HGG anchor partner
Heritage Grocers Group, 116+ stores across 4 banners, is our founding design partner. Real data, real problems, real solutions.
04
~47s POS to dashboard
Sub-minute refresh, every banner, all channels. Your Monday 8 AM standup starts on agreement, not reconciliation.
05
Built in 2025
We built what we always wished existed. ORIGIN launched with its first anchor partner in 2025 and ships new capabilities every week.
Our Mission
To democratize enterprise-grade data analytics, making clean, actionable intelligence accessible to corporations of every size. We believe no business decision should ever be made on dirty, incomplete, or unstructured data.
“Clean data isn't a luxury. It's the foundation of every competitive advantage in modern commerce.”
Our Vision
A world where no business decision is made on dirty data, where every grocery shelf, every SKU, every campaign is backed by real-time, AI-powered intelligence. ORIGIN is building the infrastructure that makes that world possible.
“We're not just building software. We're building the future of how enterprises understand their own business.”
Backed by
Trusted by the operators who run real stores.
Heritage Grocers Group and its four regional banners partner with ORIGIN to power their data intelligence program.
Our sector
We're built for grocery, not adapted to it.
Most BI tools were built for SaaS companies and bent to fit retail. We started with the grocer's data model and worked outward.
Multi-banner schema drift
Most grocers run 3 to 14 banners that drift apart over time. Each banner's POS exports slightly different fields. ORIGIN normalizes them on connect, so one executive view actually means the same thing across stores.
Marketplace data is invisible
Instacart, DoorDash, Uber Eats, Shipt each give you a different portal, a different file format, and a different basket definition. We pull, reconcile, and unify them, so net revenue means net revenue.
Quarter-close eats weeks
Manual reconciliation across banners, channels, and pricing zones swallows 30+ engineering hours every week. ORIGIN replaces that with sub-minute, auditable pipelines that finance teams trust.
The Team
Built by data obsessives
Five co-founders across leadership, data, product, commerce, and engineering. Paths and education below.
Co-Founder & Chief Executive Officer
Joshua founded ORIGIN around a question he couldn't stop asking: why are so many grocers still struggling with the same operational inefficiencies when the technology to solve them exists? That work became ORIGIN, an operations-first BI platform that cuts friction, sharpens decisions, and gets grocery teams closer to the business they're trying to run. He is also Partner at Pinewoods USA.
Education
Career
- Partner, Pinewoods USA
- AI Platform Architect
- Founder & CEO, ORIGIN
Knowledge sets
- AI platform architecture and product vision
- Operational efficiency strategy for enterprise grocery
- Cross-functional leadership across engineering, data, and creative
- Capital strategy and partner-level investing (Pinewoods USA)
Co-Founder & Chief Commercial Officer
Giovaughan leads commercial strategy and enterprise partnerships, with more than five years in grocery, including e-commerce and international sourcing for a major regional chain, plus a seat on the Instacart operator panel. That keeps the product close to the floor and the back office at the same time.
Education
Career
- E-Commerce & International Sourcing Lead, regional grocer
- Instacart Operator Panel Member
- Co-Founder & CCO, ORIGIN
Knowledge sets
- Enterprise grocery e-commerce and marketplace strategy
- Instacart yellow-tag program design and feature input
- B2B sales leadership and revenue growth
- International sourcing and supply-side relationships
Co-Founder & Chief Data Officer
Hrithika architects ORIGIN's data strategy and approves every core BI product decision. She championed Claude AI as the backbone of ORIGIN's intelligence platform and runs the pipeline-quality standards every banner relies on.
Education
Career
- Enterprise Data Architect
- Analytics consultant, Fortune 500 retail
- Co-Founder & CDO, ORIGIN
Knowledge sets
- Enterprise data architecture and governance
- AI/ML pipeline design for BI applications
- Data quality, compliance, and audit frameworks
- Claude / LLM integration for retail data analysis
Co-Founder & Chief Product Officer
Kunal drives ORIGIN's product vision and turns operator pain into shippable features. He confirmed the Claude AI integration strategy and works with the team daily to make sure the platform is as easy to use as it is technically deep.
Education
Career
- SaaS Product Lead, enterprise tooling
- Product Manager, B2B platform team
- Co-Founder & CPO, ORIGIN
Knowledge sets
- SaaS product strategy and roadmap ownership
- Enterprise software UX and adoption metrics
- Cross-functional team leadership
- Multi-tenant product architecture decisions
Co-Founder & Chief Information Officer
Josh built ORIGIN's current stack in Cursor and runs engineering. He keeps the system scalable, safe, and fast for whatever the next account throws at the pipe.
Education
Career
- Engineering, Handshake
- Co-Founder & CIO, ORIGIN
Knowledge sets
- Full-stack web development (React, Next.js, Cursor)
- Cloud infrastructure and DevOps (Vercel, edge)
- Systems architecture for SaaS platforms
- Engineering velocity and AI-assisted development
What we hold
Three things we won't compromise.
Data integrity first
Every record that passes through ORIGIN is validated, normalized, and auditable. Lineage is in the box, not a separate product.
Enterprise empathy
We've seen the problems from the operator's chair. Our solutions are built for the messy realities of large-scale grocery operations, not textbook scenarios.
Continuous innovation
BI is a living program, not a project. We ship on a real cadence so the platform in front of you is never left behind the market.
Work with us.
We're hiring across data engineering, design, and grocery operations. We also take a small number of design partners each quarter.